The economic reset is designed to turn all businesses into social change agents and soft enforcers of the UN Sustainable Development Goals.  Employees are to be seen at all times as brand ambassadors for the companies that employ them.  This means that there will be no meaningful difference between “on- and off-the-clock.” Adherence to HR motivational-speak will be required in one’s private, personal time just as if he or she were at the office.  This is what is meant by the line “you’ll have no privacy and you’ll be happy.”

You might remember an earlier post I wrote about the design to Reset the definition of a corporation in order to transition from shareholder capitalism to stakeholder capitalism.  This whitepaper helps to explain how and why that redefinition is necessary.  Notice especially the screen shot that states:

“This level of change will require a huge mindset shift on the part of shareholders and management; however, the timing is favourable. The devastating labour market impact of the pandemic and the need for governments to step in and provide extensive support have made it clear that a financially incentivized business model driven by short-term wins no longer works; public and media focus on how companies manage their human capital resources is intensifying.”

The new economy works by “leveraging corporate purpose” to create SDG-aligned good global citizens.

Link to WEF whitepaper on Human Capital as an Asset:

Human Capital as an Asset