I recently came across this excellent little piece of 4IR-start-up-venture propaganda, written by TheCodeWorkTeam: https://thecodework.com/blog/what-is-technopreneurship-meaning-business-model/

It was the occasion for a few reflections on corporate marketing in the context of the Fourth Industrial Revolution.

The 4IR isn’t only about technological upheaval, transhumanism, and surveillance – it’s also about “blurring the lines” https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/ between what’s real and what’s not so that *experiences, *feelings, and *perceptions become more important than *objectivity, *intellect, and *reality. This is a necessary step in the march toward the sacrifice of real life for meta-life.

This article’s catechesis in “technopreneurship” is a perfect example of the brassy, venture-hipster-chic-speak that the peddlers of false perception have to use to if they are to trick people into buying their meta oil. They aren’t making or doing anything original or genuinely valuable. They are in the “experience” business, which lacks substance, but is glutted on buzz and stock imagery and the fantastical conceit of market-driven social progress.

Just look at how they plan to finance this emerging class of start-up technoprenuers – through investments secured by the promise of future cost offsets in the public sphere.

Capitals and investments: Investments are one of the most essential parts of any business. Right? Naturally, an Entrepreneur/ technopreneur needs capital to start up their business ventures. So what do you think they do? They take economic support from various investors. Simple! They use the public savings which in turn leads to economic flow and development. To be very precise, technopreneurs use the money for overall societal development. Tell me you love the idea already!


They predict that their “innovations” will save society some future expense that it would incur (or so they predict) should it continue according to the status quo, and that these savings ought to justify the expenditure/investment in their experience service. But IT’S ALL HYPOTHETICAL, which is why they must rely on narrative manipulation, or propaganda. The fleecing of the public, on whose backs the whole burden of this sham will fall, is, however, very real indeed.

The language used in articles like this one gives us an indication that the “societal progress” envisioned by the Technopreneurs is one that is disembodied, artificial, and augmented. The “brainchild” of the technopreneurs’ “validated brainstorming session” is tweaked and teched for the purpose of revolution, ad infinitum.

In this technology-driven era, technopreneurs start their businesses with a validated brainstorming session. Once they reach an innovative idea, they start plugging technology into this very brainchild. It is all about using creativity and innovation to revolutionize business productivity and traditional practices. You already see the flow, don’t you?


I see the flow, and it looks very much like the closed system of sustainable finance – a circular economy that operates as a reflexive feedback loop, designed to benefit only the very few by impressing the rest into an elaborate system of measured, managed, meta experiences.

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